For the mobile audience, down time, or rather, dead time is a thing of the past. Whether we are in the waiting room of a doctor’s office, on a train, or in an airport, we now have access to the Internet, social media, games, and the tools to manage our lives-all at our fingertips.
The idea is to develop a personal brand. The basic concept of personal branding is to promote yourself as having certain values, skills and expertise which is your brand. When your personal brand conveys value and expertise that someone needs, they will come to you first.