How Tech Businesses Work

Wholesale computer dropshippers make it possible for businesses to fill expensive orders without purchasing expensive inventory. In fact, these dropshippers make it possible to sell a wide array of products, computers and accessories, for instance, without their clients having to take the risk of purchasing the inventory beforehand. This is markedly different than the usual arrangement for computer and tech businesses, in which they’re required to purchase a great deal of expensive computer hardware and software and then required to figure out how to sell it in a timely manner. For businesses that offer computers and more, the dropshipping option is particularly attractive.

While accessories can be big profit generators, they can also be expensive and ultimately prove unpopular. For retailers, this means that they end up with a bunch of accessories that no one wants, and that they may even have to sell those accessories at a loss just to get rid of them. You can list any of the accessories offered by the wholesale computer dropshippers you use without any risk to yourself or your pocketbook. No one will charge you for items that don’t sell and you don’t have to guess at whether or not they’ll be popular beforehand.

Wholesale computer dropshippers also take away the complications of shipping. Computers oftentimes comprise several different pieces that are all shipped separately. Even if you charge for it, handling takes up a lot of time and packaging the items correctly takes practice and materials. The dropshipping warehouse will handle all of this, and that frees you up to keep making more sales and to work on your storefront. You don’t have to divide your time between warehouse and retailer duties when you work with these suppliers.

Wholesale computer dropshippers oftentimes offer software, as well. Be sure that your customers are offered software that goes along with their computer on the page from which they order. Computers are one of the easiest items to upsell, and you can list most anything that your dropshipper provides on the site, so it’s always worth the effort to try to sell a bit more to the client. Oftentimes, individuals who are spending the amount of money required to purchase a computer will be fairly amicable to spending a bit more for accessories that protect, enhance or make their computer generally more useful or enjoyable.

SEO vs SEM Explained

Search Engine Optimization (SEO) is akin to producing a TV commercial. That is, it is PREPARATORY work designed to get the website ready to be marketed, much like how producing the TV commercial involves editing, formatting, and fine tuning. Once the site is optimized, it’s ready to be put out in front of the public’s face (and the search engines). Marketing the site is the process of calling attention to it, and continuing to enhance the presence in front of the viewing audience, just like broadcasting the TV commercial.

Think of it this way: If you produced a TV commercial and only aired it one time, you may receive some business from it, but over time, peoples’ memories fade and no one remembers the commercial. In much the same way, submitting the site to search engines (part of marketing) and creating links from independent sources (organic marketing) should get some initial results. But if the efforts stop there, then a few months later, the effect is gone. Just as you’d think it silly that a business owner complains 6 months later that no one is responding to their TV commercial (that only aired once six months ago), it is equally unrealistic that an SEO project that is marketed one time is expected to deliver results in perpetuity. It simply doesn’t work that way.

Like the TV commercial, the preparatory work to get the website up and running is typically a one-time BIG expense (with periodic adjustments as the market changes) due to the time involvement to do the job… and the time it takes to do the job right depends on several variables: the market (competition and saturation), the goals (local, regional, national exposure), the scope of the site (number of pages, amount of content), etc.

Also like a TV commercial, the marketing and promotion of the site takes comparatively less time to implement, but must be a steady, ongoing process to be effective. It is a shame when a business owner spends the money to optimize their site, and then fails to follow through with “the rest of the job” in terms of marketing it. The initial costs of SEO go wasted in such instances.

SEO company Malaysia

Just like with any kind of advertisement, the business owner needs to establish a budget for Search Engine Marketing (SEM). Perhaps they shave bits off of their other marketing methods (brochures, radio spots, yellow pages, newspapers, etc.) to establish their position on the search engines. Dollar for dollar, a properly managed SEM campaign, whether organic or pay-per-click, typically yields a better return on investment (ROI) for the business.

SEO Malaysia is a pre-requisite to effective SEM. It’s the first part in the SEM process, and involves performing market research, defining and refining keyword phrases to maximize what SEO professionals refer to as “keyword density” and minimize the effects of “keyword dilution.” SEO involves editing links, content, and sometimes structure of a website to get the site prepared for marketing. The SEM promotion of the site can be handled a variety of ways, using several different strategies (both organic and paid-for marketing) to accomplish the same end: getting the site found when someone searches for a particular keyword or keyword phrase. SEO is commonly known to have a direct impact on organic marketing efforts with SEM, but unbeknownst to many business owners (and even some Web developers, the quality of a website’s SEO will often affect the price of pay-per-click marketing as well. For example, keywords used in pay-per-click campaigns through Google AdWords are assigned a “quality score”, and sites that are optimized well will typically yield higher quality scores than poorly- or un-optimized sites. The higher the quality score, generally the lower the price-per-click for an optimized keyword.

A key point to remember about the search engines is that a company’s “competition” is not necessarily its “sworn business rival” down the street or across town that draws from its customers. In terms of search engines, the “competition” is any website, link, document, advertisement, etc. that is ranked above the business’s website, or showing up within a page or two of the business’s search engine listing for a given keyword phrase. This is why proper keyword and market research is so important for effective SEO, rather than simply relying on the words and phrases that intuitively come to mind when a business owner thinks of his or her own products and services. Using the “hardwood floors” example, it is possible that articles and companies about carpentry, arboretums, laminate flooring, and floor wax could all be “competition” on the search engines.

The problem with any kind of marketing is that a business can always spend more money on it. For example, if a billboard company is approached to advertise a company and asked the question, “How much does it cost to advertise my business on billboards?” the answer is likely to be, “It depends on how many billboards you want to advertise on, an where they are located.” A similar response would be offered in reply to someone asking the question, “How much does it cost to advertise in the Yellow Pages?” The answer: “It depends in what city and on how big of an ad you want on the page.” The cost questions pre-suppose that there is some fixed cost to advertisement, which is far from reality. Not all markets are the same, and a business could conceivably spend an infinite amount of money on advertisement. SEM is no different. https://www.robin-ooi.com

Robin Ooi
390-G, Jalan Panchor,
Taman Continental,
11600 George Town, Pulau Pinang

App Development Business Review

Smartphones have become the new addiction, and, those who are new to mobile media and are browsing the App Store for the first time, are likely to be amazed at what people want to do on a mobile phone.

We can all make a game with our friends of naming the things we would give up before we give up our Smartphones. Many people, even those who would never admit to their dependence, feel a loss and disconnect if a phone is misplaced. When spotting a phone accidentally left in a rest room or restaurant, we give a collective groan. With Apps, mobile phones have become prized possessions and they have also inspired a new breed of entrepreneur – the little guy with a big idea.

When Apple announced in 2008 that they would be accepting apps from third-party developers, they started a renaissance in the tech world. Apple created a fertile ground for the creative genius of others and a mobile phone has now become whatever we want it to be. At the time, no one knew the scale of the change that would take place and, 450,000 apps later, it is clear that what was once the domain of specialists has opened up to anyone with a good idea. Acting on their inspiration, many ordinary people have eagerly joined this new Tech revolution.

If you are developing software for the first time, there are many parts of the development process that may seem complex and overwhelming, or just far enough out of your knowledge base to make you uncomfortable. Fortunately, lacking technical know-how does not mean that your idea should gather dust. To create your first app, there are a few simple rules you can follow and doing your research to understand the process is the first step.

PLAN IT-DESIGN IT-BUILD IT-PUBLISH IT-PROMOTE IT

Plan it – App development is an area where ideas count, but for the beginner, careful planning can be the key to success.

• Don’t assume that your idea is unique. Don’t assume you know your market. Do your homework–which means you should find similar apps on the market, and determine what their strengths and weaknesses are, and how you can position yourself to an advantage. By studying the most popular apps and reading their reviews, you maybe able to understand why some apps are successful and others aren’t. Buying a few apps in the same category can give you a sense of how your own idea compares.

• Understand who your customer is and what they might expect. Is your app capitalizing on a trend or do you expect long-term benefits for your user? Does it satisfy or create a market need? Is there direct competition for your product and, if so, why do you think your idea is better?

• Be sure that you own the content and if it is unique, consider copyrighting your data or finished code.

Design it – One of the most important stages in any project is the one where you must understand and articulate what you want to do and then design it. Summarizing and sketching out each screen will help you to understand the workflow, and where it may fail. There are tools that can help you do this but a pencil and paper will do the trick. It is important to note all information in the screen, where it comes from and where you expect the user to go next. Pay attention to small features, like the buttons, the style and colors, gestures you would expect to make, and connection to social media or external sources like email. Mentally tap every button and clearly understand how you want to get from point A to point B.

Build it – Clearly, not everyone can program an app. For the technically challenged, there are quite a few development options available. The interest in app development is so great that a number of software companies offer tools to help the app novice get started. These vary in complexity and some do require a little tech savvy. As this new market matures, the tools used to develop apps are becoming less difficult for non-technical people to use. And many freelancers and development companies offer their services, as well. Freelancers are found on many online job sites.

If you decide to hire a programmer, costs for development will vary. Rates depend entirely on the complexity of the concept and whether the app is web-based or ‘native’, that is, fully integrated with a specific device and requiring coding in a programming language that works on that type of phone. Graphic rich apps like games require a special expertise and are therefore, the most expensive to develop.

Publish it – It is important to become familiar with the app submission guidelines before you start. To avoid rejection, ensure that your content is appropriate for the app store you choose and test your app thoroughly. Most app stores will charge a fee for registration and the turnaround time between submission and release is almost immediate in some markets.

Promote it – If you want your app to shine among the many apps that are released every day, you will have to develop a marketing strategy. Visibility in a crowded marketplace may be a challenge. Using social media, press releases and promotions can create a buzz. App development is not only about programming and the non-programming aspects are the elements that can make your app pop from the page.

Apps are the most downloadable pieces of software ever, and the App world is obviously still in the beginning stages of a very long journey. Whether app development is sustainable as a business, or just a venue for people to show their talents and leave their footprint on the world, remains to be seen. But there are still surprises in this market and there is a lot of room for the little guy.